Odd Bunch

About Odd Bunch

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, British Columbia, and Alberta, with most of our team located in Toronto, London, and Vancouver.

About The Role

We are seeking an experienced Lifecycle Marketing Lead to lead our referral, loyalty, and retention programs. You will be responsible for designing and optimizing strategies that drive repeat purchases, increase customer lifetime value, and build brand advocacy.

We are looking for a data-driven and customer-focused individual to strengthen our lifecycle marketing efforts and foster long-term customer relationships. This role requires a strategic thinker with expertise in CRM, email marketing, automation, and customer segmentation.

The ideal candidate will thrive in a fast-paced, flexible environment and will be a key player in achieving our company’s ambitious goals.

Responsibilities

  • Develop and manage referral, loyalty, and retention programs to enhance customer engagement & maximize referrals from our community
  • Create & manage data-driven lifecycle marketing campaigns, including onboarding, retention, and win-back strategies
    • Analyze customer behaviour, segmentation, and churn trends to refine marketing approaches
  • Implement and optimize email, SMS, and push notification campaigns for stronger customer connections
    • Test and optimize messaging, incentives, and engagement tactics to improve key performance metrics
  • Collaborate with product, sales, and customer service teams to align loyalty initiatives
  • Manage CRM tools and marketing automation platforms to execute and track lifecycle marketing efforts
  • Stay updated on industry trends, emerging technologies & strategies, and best practices in customer retention and loyalty marketing

Desired Experience

  • Proven experience in lifecycle marketing, CRM, or customer engagement roles, ideally having worked within the grocery, food and beverage, CPG or ecommerce industry
  • Strong understanding of referral and loyalty programs, retention strategies, and customer segmentation
  • Proficiency in CRM tools, marketing automation, referral & loyalty platforms (e.g., Klaviyo, Braze, Referral Candy)
  • High level of creativity with an experimentation mindset, balanced by data-driven decision making and a strong technical background
    • Experience with A/B testing, performance analytics, and reporting
  • Strong copywriting and communication skills to craft compelling customer messaging
  • Self-motivated with the ability to work independently, learn quickly, take risks, and a continuous improvement mindset
    • Comfortable working in a fast-paced environment and handling multiple priorities
  • Understanding of the grocery industry, food and beverage, and ecommerce
  • Impact driven individuals who want to make a positive difference in society. Odd Bunch is built on delivering impact to the planet, our customers, partners, and the communities in which we operate – providing accessible and affordable food to Canadians, supporting local farmers, improving the environment by reducing food waste & carbon emissions, and mitigating the loss of energy, water, and land resources that go into growing our food.

Nice To Have's

  • If you have been a part of an impact-driven organization, startup culture, or fast paced working environment
  • Experience in e-commerce, subscription-based businesses, or DTC brands
  • Familiarity with SQL, Google Analytics, and other data visualization tools
  • Using design tools such as Canva
  • If you have experience working with design and engineering to optimize customer journeys and create top tier user experiences

Benefits

  • Health plan available after 6 months
  • Remote work with a flexible schedule
  • Free grocery plan
  • Paid Time Off (PTO) of 15 days
  • Strong potential for growth within the company
  • Compensation based on experience and qualifications
  • Annual bonus potential

Join us in our mission to transform the grocery industry and make a lasting impact on eliminating food waste and improving food affordability in Canada.

If you are excited about this opportunity and meet the qualifications listed above, please submit your resume and a brief cover letter explaining why you would be a great fit for Odd Bunch.

We look forward to hearing from you!

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